Lecture 1: What is 'value'? (academic reading)

Why do people spend money in Starbucks, but don't pay for information online?

In this academic text, students will read about the meaning of 'value', and think about how people decide what is worth buying.

There are questions, sample answers, and an IELTS-style essay question to help you learn.  

For a sample, see https://profconor.gumroad.com/l/bmzbw

Best of luck with your studies!

Prof Conor